APP STORE OPTIMIZATION GUIDE
ASO Guide 2022
Learn App Store Optimization with us!
Find everything you need to know to improve your mobile apps and games visibility and Conversion Rate on the App Store & Google Play in our free guide.
ASO Guide 2022 by PICKASO
Discover in this updated to 2022 guide everything you need to know about ASO (App Store Optimization): strategy, factors, tracking, KPIs, differences between the App Store and Google Play and much more.
Download ASO Guide
Enjoy all the content by downloading the ASO 2022 guide in PDF format:
ASO Guide: Introduction
Never before has it been so difficult to get an application or game featured in the Apple and Google app stores: App Store or Google Play. The growing number of mobile apps forces companies and developers to design a good App Marketing strategy to achieve the highest volume of users. In this strategy, the ASO (App Store Optimization) plays a fundamental role and is a part that should not be ignored. It's a MUST!
With our ASO 2022 guide you will learn how to get maximum visibility for your mobile business in app stores, ASO factors, strategy and much, much more.
The importance of ASO
ASO is, as we explained before, the most important part of any mobile business strategy for various reasons:
- Search is the main discovery channel for new apps.
- The “Browse” channel (Top Charts, Featured, Similar…) is booming.
- The ASO has a DIRECT impact on the acquisition costs and, therefore, on the business.
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We also have a Spanish version of the ASO Guide.
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